Software Developer
Capgemini, Pune
I learned how Sitecore is built from the inside.
.NET applications, Sitecore components, information architecture and releases.
After the launch.
I help enterprises run their CMS investments every day, long after go-live.
12+ years in enterprise CMSSitecore at the corePune, India
Most CMS investments start losing value after year one. Not because of the technology. Because nobody designed the operating model.
Day one
Launch day.
Every block in place.
Fast, tidy, on brand. The implementation partner did great work. Keep scrolling to see the next two years.
Month three
The partner rolls off.
Your team inherits a powerful platform with no playbook for daily operations. Requests start to queue.
Month nine
The backlog grows.
Developers get pulled into content edits. Translations drift. Pages go stale.
Year two
Governance gathers dust.
The platform starts to feel like the problem. It isn’t. Nobody owns the work after launch.
With an operating model
Someone shows up every day.
Requests handled, languages in step, standards kept. The platform stays an asset. That’s what Digiteins runs.
LaunchDay 1
Two years in,
still day one.
Every block is where launch day left it. That’s what an operating model buys you.
HealthyDecayingOperated
They build.
We operate.
I started Digiteins in 2023 to be the team that stays. We run the daily authoring, translations, governance and the hundred small things that keep an enterprise site accurate. We work with implementation partners, not against them.
The hard part isn’t launch. It’s every day after.
Reliability beats heroics. A steady operation beats a dramatic rescue.
Good operations aren’t dramatic.
A well-run system where nothing falls through the cracks and quality holds at volume.
Honesty over overselling.
We say what we can’t do and skip claims we haven’t earned. Trust is the whole business.
Journey
Twelve years on every side of the platform.
From writing Sitecore code to running content operations for global brands. Each role taught me one thing.
Lead Business Analyst
Capgemini, Pune
Implementation is only half the story.
Sitecore ecosystems for a global Oil & Gas leader. Led a 15-person team.
Product Owner
Cognizant, Pune
Every requirement is a trade-off someone has to own.
Turned business needs into user stories and real options for stakeholders.
Senior Digital Specialist
A.P. Moller - Maersk, Bengaluru
Enterprises need dedicated content operations.
Ran Sitecore content operations for Maersk and Hamburg Sud. Led a zero-downtime FirstSpirit-to-Sitecore migration.
Founder & Director
So I built the team I kept wishing existed.
An Enterprise Content Operations partner for the work after launch.
469
Content requests delivered in a single year.
99.5%
Content accuracy across every request.
325
Translations delivered.
5
Languages kept in parity with the source site.
45%
More organic search visibility for a global brand, with GEO-optimized content.
What I work on
The daily work that keeps a platform paying off.
Content operations
Pages, campaigns and product updates, handled accurately and on time.
Multilingual content
Translation workflows that keep every language in step with the source.
Governance
Ownership and standards teams follow, because they helped design them.
SEO and AI visibility
Search, speed and analytics as ongoing work, reported in Looker Studio and BigQuery.
Sitecore and multi-CMS
Sitecore at the core, plus the platforms large organizations run side by side.
Microsites and integrations
New sites and connections built to the same operating standards.
Swipe for more
Sitecore · Adobe Experience Manager · Contentful · Optimizely · WordPress · Webflow
Sitecore community
The community shaped my career.
I’m giving it back.
I share what we learn running Sitecore every day, so other teams don’t have to learn it the hard way.
Nov 2026
Sitecore Symposium 2026
In Orlando, meeting teams a year or two past their Sitecore launch.
Say helloEvery week
Writing on LinkedIn
Regular posts on running Sitecore after launch: content operations, governance and the small fixes nobody notices until they’re missing.
Follow on LinkedInSep 2026
Proficorn, Bengaluru
Quantum Leap’s business conference, two years running. About 2,000 business owners, and a room that celebrates each other’s wins.
See the LinkedIn postAug 2026
Guest post on Boye & Company
“The Ghost in the Content Tree”: a Sitecore item still locked by someone who left in 2022, and the quiet housekeeping that keeps a CMS healthy.
Read the articleJun 2026
SUGCON India 2026
Time with Sitecore developers, architects and the Sitecore team at India’s user group conference in New Delhi.
See the LinkedIn postMay 2026
CMS Summit 26, Frankfurt
About 100 practitioners. The takeaway: the bottleneck is the operational layer, not the CMS.
Read my reflections2024
SUGCON India 2024
India’s Sitecore user group conference, with speakers, organisers and the community.
Sitecore guides I’ve written
Practical notes from running Sitecore every day.
01Guest post
The Ghost in the Content Tree
A Sitecore item still locked by someone who left back in 2022. A piece about the small, quiet housekeeping that keeps a CMS healthy, and that nobody notices until it’s missing. Published on the Boye & Company blog.
Boye & Company · August 2026↗02GovernanceThe Sitecore Content Governance Checklist
Digiteins blog · July 2026↗03WorkflowsSitecore workflows that never block urgent content
Digiteins blog · February 2026↗04PlatformHow Sitecore Stream is shaping digital experiences
Digiteins blog · October 2025↗February 2026
The Enterprise Content Operations Maturity Model.
Where your team sits today, and what the next level looks like.
Read the articleAugust 2026Content operations vs content management
Two different jobs that often get treated as one.
ReadJuly 2026The hidden cost of developers doing content edits
What enterprises should do instead.
ReadJanuary 2026Why Sitecore programs fail after year one
The hidden operational gap that opens once the implementation partner leaves.
ReadArchiveAll articles
CMS selection, AI search visibility, personalization and more.
Browse the blogSwipe for more
Speaking
Talks for teams living with their platform.
Beyond Go-Live: Running Enterprise Sitecore Websites Without Chaos
The pattern behind slow publishing and messy content, and the operating model that stops it.
Designing the handoff
A practical checklist for implementation partners and client teams before go-live.
Governance that survives real teams
Workflows, ownership and standards people keep using.
Multilingual content at enterprise scale
Lessons from 325 translations kept in parity across five languages.
Yuvraj Kasture
Founder & Director, Digiteins
Speaker bio
Yuvraj Kasture is the founder of Digiteins, an Enterprise Content Operations partner that helps global organizations run their CMS investments after launch. He has spent 12+ years in enterprise content management at Capgemini, Cognizant and A.P. Moller - Maersk, across Sitecore, AEM and Contentful. He is based in Pune, India.
In Orlando? Let’s meet.
I’m flying in from Pune for the week. If your team is a year or two past a Sitecore launch and things feel harder than they should, I’d like to hear about it.
November 10–12, 2026Walt Disney World Dolphin Resort, Orlando, Florida
Questions
What people ask me.
Who is Yuvraj Kasture?
Yuvraj Kasture is the founder and director of Digiteins, an Enterprise Content Operations partner. He has spent 12+ years in enterprise content management at Capgemini, Cognizant and A.P. Moller - Maersk, and is based in Pune, India.
What does Digiteins do?
Digiteins runs the daily content work that makes a CMS investment pay off after launch: authoring, translations, governance, SEO and the many small updates that keep an enterprise site accurate. It works alongside implementation partners rather than against them.
Why do CMS investments lose value after launch?
Usually not because of the technology. The implementation partner rolls off, the team has no playbook for daily operations, requests queue up, translations drift and governance gathers dust. An operating model, with someone owning the work every day, keeps the platform an asset.
Which platforms does Digiteins work on?
Sitecore at the core, plus Adobe Experience Manager, Contentful, Optimizely, WordPress and Webflow.
Can Yuvraj speak at our event?
Yes. His talks cover running enterprise Sitecore websites after go-live, designing the handoff from implementation partners, governance that survives real teams and multilingual content at scale. Use the contact form and choose “Speaking invitation”.
How can I get in touch?
Book a 30-minute call through the calendar link, send a message through the form below, or email yuvraj.kasture@digiteins.com.
Contact
Let’s talk about what happens after your launch.
Thanks, your message is on its way.
I’ll reply from yuvraj.kasture@digiteins.com, usually within a day. Want to skip the back-and-forth? Pick a time on my calendar.