# Yuvraj Kasture: After the launch.

> Yuvraj Kasture is the founder of Digiteins. 12+ years in enterprise CMS, helping global teams run Sitecore, AEM and Contentful every day after launch.

Source: https://yuvrajkasture.com/

I help enterprises run their CMS investments every day, long after go-live.

Most CMS investments start losing value after year one. Not because of the technology. Because nobody designed the operating model.

## Key facts

- 12+ years in enterprise CMS
- Sitecore at the core
- Pune, India

## Twelve years on every side of the platform.

From writing Sitecore code to running content operations for global brands. Each role taught me one thing.

- 2014–2016: Software Developer, Capgemini, Pune. I learned how Sitecore is built from the inside.
- 2016–2020: Lead Business Analyst, Capgemini, Pune. Implementation is only half the story.
- 2021: Product Owner, Cognizant, Pune. Every requirement is a trade-off someone has to own.
- 2021–2023: Senior Digital Specialist, A.P. Moller - Maersk, Bengaluru. Enterprises need dedicated content operations.
- 2023–now: Founder & Director, Digiteins. So I built the team I kept wishing existed.

## One year of the work after launch.

- 469 Content requests delivered in a single year.
- 99.5% Content accuracy across every request.
- 325 Translations delivered.
- 5 Languages kept in parity with the source site.
- 45% More organic search visibility for a global brand, with GEO-optimized content.

## The daily work that keeps a platform paying off.

- Content operations: Pages, campaigns and product updates, handled accurately and on time.
- Multilingual content: Translation workflows that keep every language in step with the source.
- Governance: Ownership and standards teams follow, because they helped design them.
- SEO and AI visibility: Search, speed and analytics as ongoing work, reported in Looker Studio and BigQuery.
- Sitecore and multi-CMS: Sitecore at the core, plus the platforms large organizations run side by side.
- Microsites and integrations: New sites and connections built to the same operating standards.

Platforms: Sitecore · Adobe Experience Manager · Contentful · Optimizely · WordPress · Webflow

## The community shaped my career. I’m giving it back.

I share what we learn running Sitecore every day, so other teams don’t have to learn it the hard way.

- Oct 30, 2026: SUG Pune webinar: Beyond Go-Live. What it really takes to run an enterprise Sitecore website after launch. One hour, online.
- Nov 2026: Sitecore Symposium 2026. In Orlando, meeting teams a year or two past their Sitecore launch.
- Every week: Writing on LinkedIn. Regular posts on running Sitecore after launch: content operations, governance and the small fixes nobody notices until they’re missing.
- Sep 2026: Proficorn, Bengaluru. Quantum Leap’s business conference, two years running. About 2,000 business owners, and a room that celebrates each other’s wins.
- Aug 2026: Guest post on Boye & Company. “The Ghost in the Content Tree”: a Sitecore item still locked by someone who left in 2022, and the quiet housekeeping that keeps a CMS healthy.
- Jun 2026: SUGCON India 2026. Time with Sitecore developers, architects and the Sitecore team at India’s user group conference in New Delhi.
- May 2026: CMS Summit 26, Frankfurt. About 100 practitioners. The takeaway: the bottleneck is the operational layer, not the CMS.
- 2024: SUGCON India 2024. India’s Sitecore user group conference, with speakers, organisers and the community.

### Sitecore guides I’ve written

- [The Ghost in the Content Tree](https://www.boye-co.com/blog/2026/8/the-ghost-in-the-content-tree)
- [The Sitecore Content Governance Checklist](https://digiteins.com/blog/sitecore-content-governance-checklist)
- [Sitecore workflows that never block urgent content](https://digiteins.com/blog/sitecore-workflow-configuration-urgent-content-guide)
- [How Sitecore Stream is shaping digital experiences](https://digiteins.com/blog/how-sitecores-ai-first-dxp-is-redefining-the-future-of-digital-experiences)

## Notes from the operating side.

- [The Enterprise Content Operations Maturity Model](https://digiteins.com/blog/enterprise-content-operations-maturity-model): Where your team sits today, and what the next level looks like.
- [Content operations vs content management](https://digiteins.com/blog/content-operations-vs-content-management): Two different jobs that often get treated as one.
- [The hidden cost of developers doing content edits](https://digiteins.com/blog/hidden-cost-developers-content-edits): What enterprises should do instead.
- [Why Sitecore programs fail after year one](https://digiteins.com/blog/why-sitecore-programs-fail-after-year-one-the-hidden-operational-gap): The hidden operational gap that opens once the implementation partner leaves.
- [All articles](https://digiteins.com/resources/blog): CMS selection, AI search visibility, personalization and more.

## Talks for teams living with their platform.

- Beyond Go-Live: Running Enterprise Sitecore Websites Without Chaos: The pattern behind slow publishing and messy content, and the operating model that stops it.
- Designing the handoff: A practical checklist for implementation partners and client teams before go-live.
- Governance that survives real teams: Workflows, ownership and standards people keep using.
- Multilingual content at enterprise scale: Lessons from 325 translations kept in parity across five languages.

## Frequently asked questions

### Who is Yuvraj Kasture?

Yuvraj Kasture is the founder and director of Digiteins, an Enterprise Content Operations partner. He has spent 12+ years in enterprise content management at Capgemini, Cognizant and A.P. Moller - Maersk, and is based in Pune, India.

### What does Digiteins do?

Digiteins runs the daily content work that makes a CMS investment pay off after launch: authoring, translations, governance, SEO and the many small updates that keep an enterprise site accurate. It works alongside implementation partners rather than against them.

### Why do CMS investments lose value after launch?

Usually not because of the technology. The implementation partner rolls off, the team has no playbook for daily operations, requests queue up, translations drift and governance gathers dust. An operating model, with someone owning the work every day, keeps the platform an asset.

### Which platforms does Digiteins work on?

Sitecore at the core, plus Adobe Experience Manager, Contentful, Optimizely, WordPress and Webflow.

### Can Yuvraj speak at our event?

Yes. His talks cover running enterprise Sitecore websites after go-live, designing the handoff from implementation partners, governance that survives real teams and multilingual content at scale. Use the contact form and choose “Speaking invitation”.

### How can I get in touch?

Book a 30-minute call through the calendar link, send a message through the form below, or email yuvraj.kasture@digiteins.com.


## Contact

- Email: yuvraj.kasture@digiteins.com
- Book a call: https://cal.com/yuvrajkasture/intro-conversation
- LinkedIn: https://www.linkedin.com/in/yuvrajkasture